🚀 What Are the Top AI Prompt Templates Every Marketer Should Use in 2025?
- Deepak Bhardwaj
- Apr 14
- 5 min read
Beyond Just Copy: Smarter, Strategic, End-to-End Marketing Execution
Let’s be honest: “marketing” has become a bit of a junk drawer term. Some think it's just ad copy and Instagram posts. But those of us in the trenches know—modern marketing is 20% creativity, 80% clarity, consistency, and controlled chaos.
Enter AI. Not just ChatGPT, but a growing stack of smart tools like Grook and DeepSeek, built to take your daily marketing grind and automate, optimise, or at least accelerate it.
But here’s the catch: AI is only as good as your prompts. That’s where prompt templates like AIDA, PAS, FAB, ERA, Grook and DeepSeek come in. Traditionally used for copywriting, they’ve now evolved to power everything—from customer segmentation to campaign workflows to team strategy decks.
This isn’t about writing “better emails.” This is about running better marketing. Let’s dive into how.
🧠 Section 1: Traditional Marketing Frameworks, Reimagined for Strategy
🧲 AIDA (Attention – Interest – Desire – Action)
You know AIDA as a copy formula. But what if you flipped it for planning customer journeys, mapping landing page flows, or even running competitive analysis?
1. Map a campaign journey using AIDA:
Prompt: "Using the AIDA framework, map a funnel journey for a D2C skincare brand targeting Gen Z in India. Focus on paid ads > landing page > email > checkout."
🧠 Output:
Attention: Hook in with bold visual creatives + reels.
Interest: Showcase ingredient uniqueness with Instagram explainers.
Desire: Use testimonials & influencer trust signals on landing pages.
Action: Email follow-ups with a time-sensitive coupon code.
2. Analyse a competitor’s campaign using AIDA:
Prompt: "Deconstruct Mamaearth’s latest Instagram campaign using the AIDA framework. Highlight each stage and how it drives conversions."
🎯 Strategic Outcome: You get actionable insights into where competitors are strong or weak in their funnel game.
🧠 PAS (Problem – Agitate – Solution)
PAS is gold for problem discovery, audience insight, and creating pitch decks or marketing case studies.
1. Run a customer pain-point workshop:
Prompt: "List the top 5 pain points for founders running email marketing for their D2C brand, using PAS structure. Add emotional agitation to deepen impact."
🧠 Output:
Problem: Low open rates.
Agitate: “You spend 3 hours crafting emails no one reads.”
Solution: Suggest segmentation, automation, subject line A/B testing.
Use this to build ad personas, lead magnets, or customer journey docs.
2. Validate product-market fit:
Prompt: "For an AI-powered CRM tool targeting Indian SMEs, use PAS to explore if the product solves a real pain in sales ops."
🎯 Result: Turns market feedback into structured insight you can use for messaging, feature prioritisation, or investor decks.
🧠 FAB (Features – Advantages – Benefits)
FAB is underrated in product marketing strategy. It's not just for writing bullet points—it’s for translating tech into value, especially for internal sales enablement or pitch decks.
1. Build a competitor comparison matrix:
Prompt: "Create a FAB comparison table between Zoho CRM and Salesforce for a mid-sized Indian SaaS startup evaluating CRMs."
🧠 Output:
Feature | Advantage | Benefit |
Zoho automation rules | Quick setup | Saves hours of manual workflows |
Salesforce AI analytics | Predictive modelling | Better forecasting accuracy |
2. Pitch internal product updates:
Prompt: "Summarise the new update in our MarTech platform using FAB so that the sales team can understand and pitch it."
🎯 Outcome: You get a sales-friendly, jargon-free pitch slide ready for internal GTM syncs.
🌟 Section 2: Modern Prompt Frameworks for Full-Funnel Marketing
💬 ERA (Empathy – Rationale – Action)
ERA is your secret weapon for user research summaries, campaign angles, and CX workshops.
1. Synthesize interview insights:
Prompt: "We interviewed 10 customers about their challenges with ad budgeting. Summarise the key takeaways using the ERA model."
🧠 Output:
Empathy: “Marketers feel overwhelmed with budget allocation decisions.”
Rationale: “They lack tools that offer predictive ROI.”
Action: “Create a free tool that simulates campaign budget outcomes.”
2. Design campaign positioning:
Prompt: "Use ERA to craft 3 brand messaging angles for a zero-interest BNPL app in India targeting college students."
🎯 Output: Differentiated positioning statements ready for A/B testing across digital ads.
🧠 Grook (Brand Understanding + Voice Context)
Grook is built for brand strategy, tone audits, and training AI to mimic voice across platforms. Not just write “cool tweets”.
1. Create a brand voice guide using Grook:
Prompt: "Analyse the tone of 10 past email campaigns from [brand name] and create a voice style guide using Grook methodology."
🎯 Result: Consistent tone for freelancers, AI tools, and content creators working across the brand.
2. Reverse-engineer a competitor’s tone:
Prompt: "Deconstruct the brand voice of Zomato using Grook’s prompt style. What tone, humour, and emotion triggers do they use?"
🧠 Application: Benchmark your brand’s voice maturity, or build a new tone strategy from scratch.
📊 DeepSeek (Data-led Marketing Strategy)
DeepSeek is your tool for deep-dive strategy, marketing analytics, and audience segmentation.
1. Build a full-funnel performance report:
Prompt: "Using DeepSeek, create a marketing performance analysis structure for a D2C beauty brand’s Jan–March campaign. Include top metrics, patterns, and learnings."
🎯 Output: A near-ready QBR template to present to stakeholders or the CMO.
2. Segment your audience from raw data:
Prompt: "From this survey data [paste dataset], generate 3 clear buyer personas using DeepSeek’s logic."
🧠 Result: Rich, data-informed personas that can inform content, ads, and even product features.
🔧 Section 3: Practical Applications & Tips
✅ Real-World Use Cases
Unacademy used PAS to map course landing pages & understand dropout points.
Lenskart uses FAB + DeepSeek for internal pitch decks and upsell initiatives.
Boat trains Grook-style AI agents to write, respond and engage in their tone across platforms.
💡 Tips for Using Prompt Frameworks Like a Pro
Always set context. Add brand, tone, audience, and format.
Mix frameworks. Use FAB + DeepSeek to make pitch decks both smart and sexy.
Prompt collaboratively. Bring your team into Jam sessions where everyone throws use-cases and you prompt live.
Maintain a prompt library. Start building your own PromptOS—notion doc, spreadsheet, whatever works. Templates are assets.
AI won’t replace marketers—it’ll replace marketers who don’t use AI smartly.
And using it smartly means going beyond typing “write a caption.” It means turning frameworks like AIDA, PAS, ERA, Grook, and DeepSeek into your secret weapons for thinking, analysing, strategising, and executing faster than ever before.
So the next time someone says, “Can AI do marketing?”
You say, “No. But with the right prompts, I can do it 10x better.”
🔥 Want to level up your team’s prompt game? 📩 Book a Prompt Strategy Jam Session with us at AI Sutra. We’ll help your marketing team turn AI into their unfair advantage.