AI design tools 2025
AI is flipping the creative game on its head. Whether you’re a content creator, marketer, designer, or just someone knee-deep in the digital world, you’ve likely felt the buzz around AI video and image generators. These tools are no longer niche; they’re becoming must-haves for anyone looking to create jaw-dropping visuals quickly. The days of long production cycles and hefty budgets for visuals are fading, and AI is leading the revolution.
In this blog, we’re diving into the best AI video and image generators in 2025 to help you pick the right one for your creative needs. Whether you want to whip up TikTok-worthy content, spruce up your brand visuals, or create digital masterpieces, this guide has you covered.
Why AI Design Tools Trending in 2025
Before we dive into the top tools, let’s look at why AI-generated visuals have become the trend of 2025.
🚀 Explosive Growth of Visual Content
By now, you know that video marketing is king. According to recent stats, videos generate 1200% more shares than text and images combined on social media. Whether it's product demos, customer testimonials, or short-form Instagram reels, marketers can’t ignore the visual shift.
Social media platforms like TikTok and Instagram thrive on aesthetic, scroll-stopping visuals. AI tools allow creators to churn out highly engaging content at lightning speed.
⏳ Time Is Money
Imagine creating a polished explainer video or branded image without waiting weeks for production. AI tools can help you do this within hours—sometimes even minutes.
They streamline workflows for solopreneurs, small teams, and large marketing departments alike, cutting back-and-forth collaboration times.
🎨 Creative Freedom Without the Learning Curve
You don’t need to be a professional animator or graphic designer anymore. AI tools come with pre-built templates, easy customisation options, and intuitive interfaces, empowering beginners to craft professional content effortlessly.
Top AI Video Generators to Try in 2025
Here’s where things get exciting. These AI video generators offer unique features tailored for various use cases. Let’s compare!
Overview: Pictory is an AI video generator known for converting long-form text or scripts into short, engaging videos.
Key Features:
✅ Automatic summarisation of long text into video snippets
✅ Huge library of stock footage
✅ Customisable video captions and voiceovers
Pros:
✔️ Ideal for repurposing blog posts or webinars ✔️ Quick content turnaround
Cons:
❌ Limited advanced editing options
Pricing: Starting at $19/month
Best Use Cases: Social media clips, explainer videos, and video summaries
Overview: Synthesia enables you to create AI-generated videos featuring lifelike avatars. It’s a favourite for businesses creating multilingual training or explainer content.
Key Features:
✅ Custom AI avatars
✅ 60+ languages supported
✅ Pre-designed templates
Pros: ✔️ Perfect for corporate training videos ✔️ Multilingual support expands reach
Cons: ❌ Lacks creative flexibility for non-corporate videos
Pricing: Starts at $30/month
Best Use Cases: Training videos, product demos, multilingual presentations
Overview: Runway ML is a powerful AI video editing tool designed for creative professionals. It helps with rotoscoping, green screen removal, and even text-to-video generation.
Key Features:
✅ AI-assisted video editing (object removal, scene segmentation)
✅ Text-to-video capabilities
✅ Integration with major editing software
Pros: ✔️ Advanced AI tools for professionals ✔️ Versatile for film production and social media
Cons: ❌ Steeper learning curve for beginners
Pricing: Free tier available; premium starts at $12/month
Best Use Cases: High-end video editing, creative storytelling
Overview: Elai.io allows you to generate videos using AI avatars, similar to Synthesia, but with more flexibility in template design and user interface.
Key Features:
✅ Customisable avatars and voiceovers
✅ Easy content updates through dynamic video generation
Pros: ✔️ Great for sales and marketing presentations ✔️ Intuitive for non-tech-savvy users
Cons: ❌ Custom avatars can be pricey
Pricing: From $29/month
Best Use Cases: Product presentations, training videos
Overview: A marketer’s dream, Lumen5 turns blog posts, articles, or scripts into professional video content.
Key Features:
✅ AI-based script-to-video conversion
✅ Drag-and-drop interface
✅ Access to millions of stock photos and videos
Pros: ✔️ Simple, beginner-friendly interface ✔️ Great for repurposing written content
Cons: ❌ Limited customisation for complex videos
Pricing: Free plan available; paid plans start at $19/month
Best Use Cases: Marketing content, social media videos
Overview: Sora is an AI video generator focused on creating cinematic, story-driven content. It’s ideal for content creators looking to generate emotionally engaging videos with dynamic scenes.
Key Features:
✅ AI-driven scene transitions and effects
✅ Storyboarding assistance for creating compelling narratives
✅ Automatic voiceover generation
Pros:✔️ Perfect for storytelling videos and product narratives✔️ Intuitive user interface
Cons:❌ Limited options for live-action videos❌ Slightly higher learning curve compared to simpler tools
Pricing: From $25/month
Best Use Cases: Cinematic marketing videos, YouTube storytelling, product launches
Overview: Kling specialises in generating short-form video content tailored for social media platforms like TikTok, Instagram, and YouTube Shorts. With built-in analytics and AI-powered recommendations, it’s perfect for viral content creation.
Key Features:
✅ AI-powered video editing with trend-based recommendations
✅ Built-in music and sound effects library
✅ Automatic scene cropping and optimised vertical format
Pros:✔️ Optimised for social media engagement✔️ Trend detection ensures relevant content
Cons:❌ Best suited for short-form videos (not ideal for long-form content)❌ Limited customisation for professional editing
Pricing: Free plan available; premium starts at $15/month
Best Use Cases: TikTok videos, Instagram Reels, YouTube Shorts
Top AI Image Generators to Try in 2025
Whether you’re crafting Instagram posts or conceptualising digital art, here are the best AI image generators to know.
Overview: DALL-E 4, developed by OpenAI, is one of the most powerful image generators known for its ability to produce stunning, detailed visuals from text prompts.
Key Features:
✅ High-resolution image outputs
✅ Detailed image descriptions
✅ Context-aware generation
Pros: ✔️ Incredible creativity and detail ✔️ User-friendly prompt generation
Cons: ❌ Can be expensive for high-volume users
Pricing: Pay-per-generation model
Best Use Cases: Digital art, branding, conceptual designs

Overview: Popular among designers and artists, MidJourney delivers artistic and surreal images based on user prompts.
Key Features:
✅ Unique, artistic visual styles
✅ Collaborative Discord-based community
Pros: ✔️ Ideal for creative professionals ✔️ Unmatched in abstract designs
Cons: ❌ Limited accessibility outside Discord
Pricing: Starts at $10/month
Best Use Cases: Digital art, concept design, creative marketing visuals
Overview: Stable Diffusion is an open-source model known for its versatility, allowing users to create everything from photo-realistic images to artistic illustrations.
Key Features: ✅ Customisable through APIs ✅ Community-driven model improvements
Pros: ✔️ Highly customisable ✔️ Free to use for developers
Cons: ❌ Requires technical knowledge to optimise
Pricing: Free; advanced use cases may require cloud hosting
Best Use Cases: Custom creative projects, branding

Overview: Artbreeder allows users to “breed” new images by blending and tweaking existing ones, often used in character design.
Key Features:
✅ Morphing and evolving images
✅ Character and landscape generation
Pros: ✔️ Great for experimenting with unique visuals ✔️ Highly interactive
Cons: ❌ Limited control over specific details
Pricing: Free with limited features; premium from $8.99/month
Best Use Cases: Game design, character creation, concept art
How to Choose the Right AI Generator for Your Needs
Choosing the right AI generator can feel overwhelming, so here are key factors to help narrow it down:
Primary Goal: Need video content for marketing or static images for branding? Identify what type of visuals will drive your business.
Budget: Free tools like Stable Diffusion work for basic needs, while premium options like Synthesia deliver high-end outputs.
Ease of Use: If you’re a beginner, go for tools with pre-built templates (Pictory or Lumen5).
Output Quality: Professional marketers may prioritise output quality (DALL-E 3, Runway ML).
The Future of AI-Powered Content Creation
AI isn’t just here to replace traditional content creation—it’s here to enhance it. In the next 3-5 years, expect:
Real-time video generation powered by AI
Enhanced personalisation: Ads and content that adapt in real-time to individual viewers
Hybrid collaboration models: Where humans and AI co-create content seamlessly
Find Your Perfect AI Generator
AI video and image generators are reshaping the creative landscape, making it easier to produce content that captivates audiences. Whether you’re a vlogger, marketer, or artist, these tools can supercharge your productivity and creativity. So, why wait? Dive into one of the tools we’ve covered and see the magic of AI unfold.
💡 Pro Tip: Stay updated on the latest AI tools by exploring more resources on AiSutra.
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